Tips For Becoming An Effective Property Manager

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Property management is not as simple as it sounds. Many who have entered the profession ended up contributing only to a general, umbrella understanding of what it takes to fulfill responsibilities in the field. Here are some important, specific things to remember to become a better property manager.

Be keenly familiar with your properties Potential renters will have tons of questions, so make sure that you know the ins and outs of your various properties: from access to amenities such as malls and hospitals to safety concerns from natural disasters. Each of them will have particular qualities that you’d want to play up, as well as little issues about which you’d have to be transparent to the client.

Screen clients well but never discriminate You have to ensure that potential customers need to be financially stable, and a thorough screening process eliminates about 90% of future problems with tenants. However, a good manager knows that there’s no room for discrimination in the business, whether of race or class or gender.

Be both dependable and available Be punctual in replying to queries about your properties. Whether would-be clients are asking via email or phoning your office, you have to find time to address them individually. Being available for them leads to trust and confidence on the part of clients. Keep it professional; you need not give your personal number, of course.

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Develop an online marketing strategy Clients must be both interested and intrigued by your property, so solid marketing is key in the business. Spike their interest by utilizing the internet via listings and social media. Provide quality photos of the properties with curt but sharp descriptions of the features and amenities. Understand that many buyers now go online first when scouting for properties.

A seasoned commercial real estate developer, Al Hartman has extensive management experience in both the private and nonprofit sectors. Today, he is President and chairman of the board of directors of two public real estate companies. More on Mr. Hartman’s work and background via this link.