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Al Hartman is the founder of Hartman Management, one of the premier property management firms in Texas.

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Smart Branding Tips For Nonprofits

Branding is a crucial piece of the puzzle not just for for-profit businesses, but also nonprofit organizations. A brand will dictate what people think of the nonprofit and dictate its public persona, engagement, and fundraising success. Here are some tips to build a good nonprofit brand. Image Source: Pixabay.com Have a differentiator : Foundations and individual contributors have plenty of choices in who to support. This is why a nonprofit should stand out by making it known where they work, their method of problem-solving that’s different from other organizations, and the goal they are pursuing. Build a tagline and positioning statement : A tagline gives people a reason to get engaged with one, while a positioning statement shows one’s differentiator, and why people should support the initiative. These will form the value proposition and the results the audience can expect from the value being offered. Be a thought leader : Let it be known that the nonprof...

How to find the right property manager

The real estate market is a robust one, and it is not showing signs of slowing down anytime soon. The trends can change and renting could become more attractive than buying, but property management will always play an important role. A responsible, reliable property manager not only collects rent and other fees, but also handles day-to-day maintenance and affairs. Here are some ways to find a good one. Image source: Pixabay.com Trust first impressions. When meeting a property manager in person, it’s crucial to view him or her from the perspective of a potential tenant. Answer the question of whether you would want to rent a home or commercial property from the person. How does the person handle advertising and vacancies? Find out where and how the person advertises vacant properties. Does he or she resort to newspapers, websites, or at nearby locations? Probe the number of vacancies he or she has, the average length of time for pl...

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